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Being Transparent in the Social Age: Ethics & Disclosure
By Giliann Chaikin and Stacy Taylor Transparency is vital in social media and word-of-mouth marketing. The rules are constantly evolving and it’s imperative to keep fundamental principles top of mind...
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Blogger Tips: A Guide to Working with Agencies
Last month I was given the opportunity to speak at the Bloggy Bootcamp—a two-day blogger extravaganza, encompassing networking events, lectures and panel discussions—all with the goal of teaching both...
View ArticleZócalo Group & WOMMA Host Social Media Disclosure Tweet Chat
Zócalo Group and the Word of Mouth Marketing Association (WOMMA) are excited to host a upcoming tweet chat about the newly-released Social Media Marketing Disclosure Guide, which was updated in August....
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WOMMA Releases Updated Social Media Marketing Disclosure Guide
The Word of Mouth Marketing Association has updated its Social Media Marketing Disclosure Guide as part of an effort to advance ethical marketing. Beginning in 2008, WOMMA started a deliberate process...
View ArticlePinterest and Affiliate Links: The Need to Disclose
Since Pinterest’s initial launch back in March of 2010, the site has really taken off since September of 2011. It now drives as much web traffic as Twitter and more than Google+, LinkedIn and YouTube...
View ArticlePaul Rand and Randy Cohen Discuss Disclosure, Transparency & Ethics in Blogging
Paul Rand, CEO/ Founder of Zócalo Group, participated in an exclusive, live webinar from Social Media Today entitled “Disclosure, Transparency and Ethics in Blogging,” held on October 18, 2011 at 12:00...
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Charlie Sheen: #Winning. Marketers and Brands: Unintentionally #Winning?
We’ve all seen the Charlie Sheen train-wreck unfolding over the last few days, so I won’t go into too much depth there, but being the cynic that I am, I can’t help but wonder if Charlie Sheen and some...
View ArticleWOMMA Disclosure Webinar Draws nearly 300
On Monday I moderated a webinar panel entitled, Ethics and Endorsements: What is Adequate Disclosure?, focusing on best practices for transparency and disclosure for online engagement. Sponsored by the...
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Disclosure is not enough
Photo Courtesy: Mikael AltemarkPaul just posted an open question concerning a potential ethics code violation at the WOMMA blog. I think the active parties perceived their actions to sufficiently...
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